Paris Fashion Week
High Couture
Backstage lounges
7 professional hairdressers from all over the world are gathered to decorate the models of the YUIMA NAKAZATO Haute Couture parade. They all have one thing in common: they use the SCALP BRUSH for all their models.
Whatever the hair nature of the models, the brush is unbeatable and unravels effortlessly. The top models only have to relax and enjoy this pleasant moment thanks to the delicate touch of the brush pimples. Made in Japan, the SCALP BRUSH is designed by engineers to achieve exactly the Shiatsu points present in the scalp.
Whatever the hair nature of the models, the brush is unbeatable and unravels effortlessly. The top models only have to relax and enjoy this pleasant moment thanks to the delicate touch of the brush pimples. Made in Japan, the SCALP BRUSH is designed by engineers to achieve exactly the Shiatsu points present in the scalp.
(Re)birth
The house S HEART S, founded in 2004 is the creator of the famous brush SCALP BRUSH. Already 1,300,000 copies of these brushes have been sold worldwide: Japan, France, Switzerland, Belgium, Russia, Monaco... to make it a true legend!
But the success of this brush does not stop there: on June 30, 2019 at 5:30 p.m., in the neighborhood of Saint-Germain des Près in Paris, the history of this brush will take a turn. The house S HEART S was selected as the official professional supplier of the backstages of the only Japanese designer who has the very coveted label Haute Couture: YUIMA NAKAZATO. These are the SCALP BRUSH which will highlight the hair of the models that will parade in front of the entire press coming from all over the world to admire this show.
The greatest choreographers, makeup artists and hair artists are gathered to make this parade an unforgettable experience. It was therefore necessary to find the best possible brushes to participate in this event and these are the Scalp brush which have been chosen from hundreds of competitors. The brush SCALP BRUSH then becomes a real instrument of professional quality excellence. The field of hairdressing merges with others to create a dazzling show of Haute Couture for the famous PARIS FASHION WEEK.
But the success of this brush does not stop there: on June 30, 2019 at 5:30 p.m., in the neighborhood of Saint-Germain des Près in Paris, the history of this brush will take a turn. The house S HEART S was selected as the official professional supplier of the backstages of the only Japanese designer who has the very coveted label Haute Couture: YUIMA NAKAZATO. These are the SCALP BRUSH which will highlight the hair of the models that will parade in front of the entire press coming from all over the world to admire this show.
The greatest choreographers, makeup artists and hair artists are gathered to make this parade an unforgettable experience. It was therefore necessary to find the best possible brushes to participate in this event and these are the Scalp brush which have been chosen from hundreds of competitors. The brush SCALP BRUSH then becomes a real instrument of professional quality excellence. The field of hairdressing merges with others to create a dazzling show of Haute Couture for the famous PARIS FASHION WEEK.
Clear collaboration
YUIMA NAKAZATO was born in Tokyo and graduated from the prestigious Royal Academy of Fine Arts in Antwerp in 2008. He is then the youngest Japanese graduate and his graduation collection is rewarded with an innovation prize by Ann Demeulemeester. He later won a prize at the International Talent Support and was named for the "Future Talent – Cate- category Best Dress-up" prize from V magazine.
His collections are present in museums around the world such as the Momu in Antwerp, and celebrities such as Fergie or Lady Gaga appeal to him for impressive stage costumes.
Since its beginnings YUIMA NAKAZATO has distinguished itself from other fashion designers by always seeking new techniques to revolutionize fashion. For the season Haute Couture Autumn / Winter 2016-2017, he also presents in Paris his Unknown collection consisting of 12 pieces completely printed in 3D.
It is precisely this constant search for innovations that prompted S HEART S to collaborate with YUIMA NAKAZATO. Like him, Mr Kinoshita, founder of S HEART S, seeks to bring together the latest technologies to create as innovative a product as possible. It thus revolutionises the use of hairbrushes by proposing a unique product: SCALP BRUSH.
His collections are present in museums around the world such as the Momu in Antwerp, and celebrities such as Fergie or Lady Gaga appeal to him for impressive stage costumes.
Since its beginnings YUIMA NAKAZATO has distinguished itself from other fashion designers by always seeking new techniques to revolutionize fashion. For the season Haute Couture Autumn / Winter 2016-2017, he also presents in Paris his Unknown collection consisting of 12 pieces completely printed in 3D.
It is precisely this constant search for innovations that prompted S HEART S to collaborate with YUIMA NAKAZATO. Like him, Mr Kinoshita, founder of S HEART S, seeks to bring together the latest technologies to create as innovative a product as possible. It thus revolutionises the use of hairbrushes by proposing a unique product: SCALP BRUSH.
